Location: Piscataway, NJ
Description
Job Title:
Marketing Specialist
Department:
Sales and Marketing
Reports To:
Executive Vice President
Purpose:
Measures, analyzes and reports on performance of all digital/social/mobile marketing initiatives.
Responsibilities
Essential duties and responsibilities:
- Develop program KPIs and success metrics
- Develop and refine performance reporting templates/presentations for various competencies (Display, Facebook, Website, Email, etc.)
- Uses analytics tools such as Google analytics, Webtrends, Omniture, Nettracker, etc to pull data, create ongoing performance reports, provide analysis/business insights and optimization recommendations
- Recommend tracking strategies and ensure that initiatives are properly tagged for conversion success
- Identify performance benchmarks for programs in light of the competitive landscape by independent research and third-party resources such as Forrester Research, Jupiter Research, Neilson Netratings, ComScore and others
- Social media buzz/sentiment monitoring using syndicated tools (such as Sysmos, Radian6, etc.)
- Ensures quality and timeliness of measurement deliverables meet client expectations and identifying measurement opportunities within client relationships
- Develops, tests, and evaluates new tools as they emerge
- Manage and optimize Facebook Advertising efforts
- Support the development of Business intelligence solutions (Marketing Dashboards, BI apps, etc.)
- Support QA efforts
Education: Bachelor’s degree or equivalent experience required
Qualifications
The above is intended to describe the primary responsibilities and duties associated with the performance of this job. It is not to be construed as an exhaustive statement of assignments, responsibilities, or requirements.
Contacts
To apply, send your resume to [email protected].
The Marketing Specialist measures, analyzes and reports on performance of all digital/social/mobile marketing initiatives.
