Marketing Specialist

Job Title:

Marketing Specialist

Department:

Sales and Marketing

Reports To:

Executive Vice President

Purpose:

Measures, analyzes and reports on performance of all digital/social/mobile marketing initiatives.

Essential duties and responsibilities:

• Develop program KPIs and success metrics

• Develop and refine performance reporting templates/presentations for various competencies (Display, Facebook, Website, Email, etc.)

• Uses analytics tools such as Google analytics, Webtrends, Omniture, Nettracker, etc to pull data, create ongoing performance reports, provide analysis/business insights and optimization recommendations

• Recommend tracking strategies and ensure that initiatives are properly tagged for conversion success

• Identify performance benchmarks for programs in light of the competitive landscape by independent research and third-party resources such as Forrester Research, Jupiter Research, Neilson Netratings, ComScore and others

• Social media buzz/sentiment monitoring using syndicated tools (such as Sysmos, Radian6, etc.)

• Ensures quality and timeliness of measurement deliverables meet client expectations and identifying measurement opportunities within client relationships

• Develops, tests, and evaluates new tools as they emerge

• Manage and optimize Facebook Advertising efforts

• Support the development of Business intelligence solutions (Marketing Dashboards, BI apps, etc.)

• Support QA efforts

Education: Bachelor’s degree or equivalent experience required

The above is intended to describe the primary responsibilities and duties associated with the performance of this job.  It is not to be construed as an exhaustive statement of assignments, responsibilities, or requirements.

To apply, send your resume to [email protected].