Author: Tom Lassandro

Tom Lassandro is the Vice President of Marketing for Contract Leasing Corporation (CLC). He understands the needs of logistic clients, and communicates the value CLC provides to them. Tom manages the marketing team, spanning digital and physical medias, with a focus on integrations, client journey and experience through product offerings.

Multi-disciplined marketing executive with 20-plus years demand generation, operations, and communications expertise. Vast experience in creating and executing B2B sales-led go-to-market and integrated marketing strategies---thought leadership, positioning, promotion, and performance---for telecommunications and information technology services start-ups, mid-level and Fortune 500 organizations. Strengths include business, leadership, and technical skills that build collaborative relationships and increase Marketing's credibility, brand awareness, and ability to drive revenue and profits.

Specialties: Research & Analysis, Data Management, Product Strategy, Market Planning, Program Development, Channel Management, Sales Enablement, On-line/Off-line Communications, Content Marketing, Public Relations, Demand Generation, Account-based Marketing, Marketing Operations, Demand Diagnostician, AI Enthusiast & Realist